Pizza Menu Direct Mail Increases Sales Fast
If you are a takeout restaurant selling late night food such as pizza then you could benefit from pizza menu direct mail. This is where your business distributes pizza menus directly to customers by mailing menus and flyers directly to their home. This method of advertising introduces your business to the potential customers in targeted delivery zones and ensures that everyone in this area knows about your restaurant and menu items.
Menu mailers allow people in your delivery zone to consider your restaurant when they feel like ordering pizza or similar foods. With an effective flyer design you are well on your way to making potential customers actual customers. Even if the customer does not order food from you straight away when they receive the pizza menu direct mail, they will keep the pizza menu for another time and when they do want to purchase takeout, they will have your pizza menu in hand to order from.
It is important to replenish potential or inactive customer’s menus with regular pizza menu direct mailing. Over time menus can be misplaced, damaged or accidentally binned and you need to ensure a customer will consider your restaurant the next time they come to order something. Without an up to date coherent menu they will be unable to consider your establishment for takeout. It is also important to regularly update your menu offers, prices and look and ensure a full scale pizza menu direct mail occurs when you do this. This will ensure all customers have the right prices and the right menu to hand when they come to order and it will also help provide a fresh new look to your restaurant with each new pizza menu design.
Pizza menu direct mail, if done correctly and effectively can produce an excellent customer response, not just over night, but also over time as the customer holds on to your restaurant’s menu for later. Flyer printing for fast food takeout businesses is an essential cornerstone of advertising and really can increase sales fast. If you have not tried flyer printing your menus before or if you did not use pizza menu direct mailing for distribution you will almost certainly be missing out on a large radius of potential customers. Many customers who order take out have never visited the premises on which it is made. Customers will order based on the menu alone factoring in its price, design, and food on offerings.
If you have an excellent pizza menu design don’t let it go to waste with an inadequate distribution program. Utilizing menu direct mailing can seem like a chore but it dramatically increases both your short and long term customers and a regular distribution of the pizza menus in this way will ensure short term customers turn into long term customers whenever they next need an order. Menu direct mailing is crucial to ensuring your business not only expands, but retains customers time and time again.
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. His areas of expertise include SEO, Direct Mail, Ad Campaigns, Business Development, Copywriting, Product Management, New Vertical Identification, Lead/Pipeline Development, PPC (Google, Yahoo, MSN), Email Campaigns (HTML), Analytics, Technical Writing, PR (press releases, radio, media communications, Organic Search Optimization, Article Writing, Technical Writing, Video and Audio Production, Blogs/Web 2.0/Social Networking, Link Building, MS Windows XP/Vista/Office, ACT!. Chris currently serves as Marketing Director for Taradel.com and may be contacted directly regarding your print advertising needs.